Monday, June 20, 2011

Sign Spinning, a downward spiral

Sign spinning is becoming a common sight on street corners and busy roads everywhere, like a new marketing phenomenon is being born. Being noticed isn't everything, after all it can actually dilute your brand. They shouldn't be though. It is a terrible idea, for many reasons.
-The sign is SPINNING, how can moving cars possibly read the message.
-The sign is too small to have a readable message on.
-Be careful who you select to hold the sign, they are a part of the brand. Bored teenagers do not sell products nor do middle aged burnouts.
-I can see the building right behind the person, shouldn't the sign on the building be enough?


I say ditch the sign spinners and go with the classic monster balloons attached to your building, they do they same thing and cost much less. OR go all in, and make sure people get the message...

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