Friday, June 10, 2011

Ninjas, Rock Stars, and Prodigies

Branding is every interaction that your business has with consumers. Hiring is one of the most pivotal moments in a company's efforts to either create a brand evangelist or  a powerful enemy. Once you have decided that you need to add some new talent, make sure you are reaching your highest potential by placing the ad on the right website. How much money does your company have to advertise? Not all sites are equal. After this important step, it's time to write the ad. Choose your words carefully.
Employers are more frequently looking for marketing "ninjas, super-stars, rock stars, prodigies, and geniuses". Do NOT ever use these words in a job posting. You look stupid. You not only will miss out on having good applicants, but you also hurt your brand.
This is war, and you are sinking your own ships in the battle to get the best talent on your team.

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