This year's NBA early season lockout has put basketball on the back of everybody's minds. Since we can't watch the pros play, maybe its time for us to go onto the neighborhood court instead. That could explian why both Nike and Under Armour's latest work looks so similar. Either they have fully uncovered the real appeal of basketball or they have both double dribbled.
The latest work for Under Armour was just recently released from Crispin Porter + Bogusky. It is different. For both CP+B and for Basketball messaging. It is very focused on making the real basketball players, the ones who don't worry about lockouts . The tagline is simple: "Are you from here?".
It looks very similar to Nike's ad. Nike delivers a very simple message, "Basketball never stops". The lockout is on, but that doesn't mean the super stars are on vacation. Even the League's celebrities.
They both are good, very similar, and leave me wanting to play basketball though. It's a different season for CP+B and different for everyone I suppose.
The latest work for Under Armour was just recently released from Crispin Porter + Bogusky. It is different. For both CP+B and for Basketball messaging. It is very focused on making the real basketball players, the ones who don't worry about lockouts . The tagline is simple: "Are you from here?".
It looks very similar to Nike's ad. Nike delivers a very simple message, "Basketball never stops". The lockout is on, but that doesn't mean the super stars are on vacation. Even the League's celebrities.
They both are good, very similar, and leave me wanting to play basketball though. It's a different season for CP+B and different for everyone I suppose.
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