Ad Review: "Refuel" BMW 5 Series

I just saw the latest BMW commercial for its fuel efficient 5 series, called simply "Refuel". The ad , seemingly, starts off with the classic sports car racing a jet. The jet starts to lower near the car and the announcer touts the benefits of the car's fuel economy and leads to the mid-flight fueling of the driver's coffee cup.

My rating: *** / *****
It was ok. It seems absolutely overkill for delivering the message of fuel economy in a luxury car. It is an unexpected departure, but it is pretty stupid. Yes it also plays off of the schema that sports cars must be racing a jet or else, but they are selling too many benefits in one ad. They were on to something good, but got carried away.

How I would have done it:
All they had to do was play with the tension of running out of fuel. My ad starts off with as sunset driving scene in a lonely desert. After a couple of car glamor shots, go inside the car and show the look of terror on the driver's face when he realizes he is running on fumes. then show a gas station in the distance. He just makes it and pulls in, then the camera pulls out. The announcer says the mileage benefit and have the driver get back into his car with a new cup of coffee. The driver continues on to Vegas...