Enter to win contests are not a good idea. They really hurt the brand and company rather than create any stronger followers. Statistically, there are bound to be a lot more let down fans. The contests might be anywhere from designing a poster for a prize, or simply entering all of your guarded information. Expectancy Theory tells us that we are preparing to win and we are elated, when we don't it means a bigger fall down the heights of discouragement. That fall is even harder when there is a lot of time involved in a contest where you have put hours into the masterpiece, only to see a less tasteful winner emerge. This will significantly hurt the brandspace in the mind of the disgruntled non-winner.
Don't design a contest if you are trying to actually build a stronger following. There will only be stronger language in the bashing rants of your now brand-deserters.
Unless of course, everyone who enters will win something, which could be interesting...
Don't design a contest if you are trying to actually build a stronger following. There will only be stronger language in the bashing rants of your now brand-deserters.
Unless of course, everyone who enters will win something, which could be interesting...
