Sign Spinning, a downward spiral

Sign spinning is becoming a common sight on street corners and busy roads everywhere, like a new marketing phenomenon is being born. Being noticed isn't everything, after all it can actually dilute your brand. They shouldn't be though. It is a terrible idea, for many reasons.
-The sign is SPINNING, how can moving cars possibly read the message.
-The sign is too small to have a readable message on.
-Be careful who you select to hold the sign, they are a part of the brand. Bored teenagers do not sell products nor do middle aged burnouts.
-I can see the building right behind the person, shouldn't the sign on the building be enough?

I say ditch the sign spinners and go with the classic monster balloons attached to your building, they do they same thing and cost much less. OR go all in, and make sure people get the message...

Ad Review: VW Piñata

The latest ad for the VW Tiguan is out, and it is amazing. Not a word needs to be spoken to clearly demonstrate the VW durability and toughness.

*****/*****
This ad was outstanding. This simple, yet rich ad clearly shows the strength of the VW in a very funny way.  I especially love the end of the commercial where you are left with the sound of the father swinging in vein. Great tone, use of humor, concept, and execution. Ditching CP+B couldn't have happened soon enough for VW.

Ninjas, Rock Stars, and Prodigies

Branding is every interaction that your business has with consumers. Hiring is one of the most pivotal moments in a company's efforts to either create a brand evangelist or  a powerful enemy. Once you have decided that you need to add some new talent, make sure you are reaching your highest potential by placing the ad on the right website. How much money does your company have to advertise? Not all sites are equal. After this important step, it's time to write the ad. Choose your words carefully.
Employers are more frequently looking for marketing "ninjas, super-stars, rock stars, prodigies, and geniuses". Do NOT ever use these words in a job posting. You look stupid. You not only will miss out on having good applicants, but you also hurt your brand.
This is war, and you are sinking your own ships in the battle to get the best talent on your team.